Just like in audio – short and succinct can be so much better than a long old ramble, so here’s a wee post to tell you about radio advertising.
It’s one of the most successful forms of advertising, going to show the sheer volume of people who listen to the radio, and the power of the subconscious in picking up on messages without you realising.
Have you ever noticed that podcasts begin with ads and any ad breaks cannot be manually bypassed? It’s all part of the master plan. Almost like a deal, really. ‘We’ll let you stream our stuff for free but you must listen to adverts that generate our revenue’. Clever.
This website is all about radio advertising.