One of the greatest things about audio journalism is that it is ultra convenient.
Listening to the radio doesn’t require much commitment. You can carry on getting dressed, making dinner, reading a book, whilst allowing the sound to wash over you.
There’s no need to give audio your full attention all of the time. You can dip in and out, picking up on the most important pieces that are relevant to you.
And now you can stream the radio through your phone, meaning that it’s available on the go without having to carry around an extra device.
Bravo, audio journalism, we knew there was a reason radio ads do so well!