James Naughtie landed himself a YouTube favourite after accidentally swearing on the BBC Radio 4 Today Programme yesterday morning.
Naughtie Introduced Jeremy Hunt, culture secretary, as Jeremy Cunt, before giggling through the rest of the news bulletin, under the pretence of a coughing fit.
For those who were so stunned they thought they had mis-heard it, the joys of online audio means it can be checked, double checked, and then once more just for fun.
The audio has received 15,438 hits since it appeared on YouTube yesterday, and has been a popular tag on Twitter.
Naughtie himself posted “They say prepare for anything before going on Today but that took the biscuit… I was laughing as much as u Jim or shld I say Dr Spooner.”
He also apologised for the slip up, which he described as a “verbal tangle” and Radio 4 downplayed the incident on their Twitter feed, commenting “Your ears deceived you. Move along now, nothing to see here…”
The Telegraph’s article about Naughtie’s error includes a warning that the content linked to on their website includes explicit language.
If you missed it, fear not, the memory lives on…at YouTube.com